When was the last time you checked if your CSR project was genuinely aligned to the strategic priorities listed in the CSR policy? Parle Products Pvt. Ltd. Corporate Social Responsibility # CSR policy reads “….The goal of this Policy is to encourage contributions/donations in keeping with PPPL strategic priorities” (http://parleproducts.com/policy.pdf)
In spite of Parle Products investing a significant amount of funds in #CSR activities – one feels cheated by the company whose “strategic priorities” does not include preventing #childlabor in its #supply chain. In an already cynical world, their #CSR initiatives – though done in good intentions – reads like a hollow #PR effort. Eighty years of building a #Brand reputation of being a product suitable for children is gone in a flash!
Do you think that Indian business can avoid such boo-boos by referring to ISO26000:Guidance on Social Responsibility which is now adopted as a National standard by India (https://iso26000.info/iso26000/india-adopts/). The recommendations and expectations of ISO 26000; seven core #CSR subjects – Organisational governance, #Human rights, Labour, Environment, Consumer issues, Fair operating practices, and Community involvement – do you think it will help companies like #Parle focus on “strategic priorities” of becoming a #sustainable and #responsible business.
@Bluesky, we have developed a proprietary CSR assessment checklist based on ISO 26000 and India’s National Guidelines for Responsible Business Conduct 2018. The scorecard helps grade CSR project -#silver, #gold, #platinum based on the impact of the CSR Project. Our #socialauditors have global experience of doing #CSR #Assessment for-profit and not-for-profit organizations and are experts in identifying best practices and red-flag the #brandrisk of poorly constructed CSR projects. Check us out on – www.blueskycsr.com
Moreover, do you, like me, wonder what all the Parle- G girl might want to say to the 27 #Childlabour working in their Raipur factory?